Editor: Mario Pricken
Publisher: Thames & Hudson
Language: English
Paperback: 272 Pages
Publication Date: June 8, 2008
ISBN-13: 9780500287330
Condition: Pre-owned
SKU: BKGD0050
Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This second edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches. 450+ illustrations, 280 in color
