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Custom Lettering of the 60s & 70s is a celebration of the beautiful and stylistically diverse hand-drawn lettering that was a unique feature of headline type before the advent of Letraset and the computer. Custom lettering gave designers' imaginations full rein to develop individualistic solutions unconstrained by typographic practicalities.
This unique publication features over 4,500 examples of custom lettering - from craggy fonts that look like they're hewn from rock, to type with bullet holes, type made of rope, type on curved baselines, type with drop shadows, inlines, outlines, dramatic flourishes and feminine curlicues - it is all here!
Custom Lettering of the 60s & 70s is an essential handbook for typographers, graphic designers, art directors, design students and just about anyone interested in the art of type or seeking typographic inspiration.
Bibliographic information:
- Title: Custom Lettering of the 60s & 70s
- Editor: Rian Hughes
- Publisher: Carlton Books Ltd
- Language: English
- Paperback: 576 Pages
- Publication Date: December 7, 2014
- ISBN-13: 9781906863036
- Condition: Pre-owned
- SKU: BKGD0065
About the Author:
Rian Hughes
Rian Hughes is a graphic designer, illustrator, comic artist, author, and typographer. From his studio, Device, he has produced watches for Swatch, Hawaiian shirts, logo designs for Batman and Spiderman, an iconoclastic revamp of British comic hero Dan Dare, and collaborated on a set of six children’s books with Geri Halliwell.
A retrospective monograph, "Art, Commercia" was published in 2001. Recent books include “Cult-ure: Ideas can be Dangerous”, “Custom Lettering of the 20s and 30s”, and the groundbreaking, "Logo-a-gogo". His comic strips have been collected in "Yesterdays Tomorrows", which was launched at the ICA, London. He has an extensive collection of Thunderbirds memorabilia, a fridge full of vodka, and a stack of easy listening albums which he plays very quietly.
