Authors:
Al Ries
Laura Ries
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Publisher: Harper Business
Language: English
Paperback: 320 Pages
Publication Date: May 11, 2004
ISBN-13: 9780060081997
Condition: Pre-owned
Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising.
